1. In Banking services, market can be segmented on the basis
of _______?
a)density
b)customers
c)both a and b
d)Neither a nor b
2. Promotion in Marketing means—
a) passing an examination
b) elevation from one grade to another
c) selling the products through various means
d) selling the product in specific areas
3. In ‘Double-win’ strategy:-
a) Customer gets an additional benefit
b) Customer gets price debate.
c) Both customs and the sales person come out with sense of
satisfaction
d) Both (a) and (b)
4. Which among the following is not an example of Direct
marketing?
a)tele-marketing
b)sales on internet
c)mail order sales
d)Retail stores
5. A method, in which Brand equity is measured by comparing
difference between the retail price of the brand and the retail price of an
unbranded product in the same category is called:
a)Brand goodwill method
b)Price premium
method
c)Both a and b
d)Neither a nor b
6. In marketing ‘initiator’ is a term which describes
________?
a)who determines that some need is not being met and
authorities a purchase to rectify the situation
b)who most directly involved in the consumption of the
product
c)Both a and b
d)Neither a nor b
7. A non traditional, low cost, flexible and highly
effective marketing is termed as ___________?
a)Strategic marketing
b)Guerilla Marketing
c)Direct Marketing
d)Indirect Marketing
8. Which of the following is most appropriate reason for
Bank marketing?
a)Globalization
b)Variety of Banking products
c)mergers
d)Recession
9. The choice between high markups and high volume is part
of which of the following retailer marketing decisions?
a) Target market decisions
b) Product assortment and services decisions
c) Pricing decisions
d) Promotion decisions
10. All of the following factors can affect the
attractiveness of a market segment EXCEPT?
a) the presence of many strong and aggressive competitors
b) the likelihood of government monitoring
c) actual or potential substitute products
d) the power of buyers in the segment
11. The type of sales force structure in which the sales
force sells along product lines is called a ______?
a) territorial sales force
b) product sales force
c) customer sales force
d) retail sales force
12. Technological advances, shifts in consumer tastes, and
increased competition, all of which reduce demand for a product are typical of
which stage in the PLC?
a) decline stage
b) introduction stage
c) growth stage
d) maturity stage
13. _____ has the advantage of being high in selectivity;
low cost, immediacy, and interactive capabilities?
a) Direct Mail
b) Outdoor
c) Online
d) Radio
14. Each salesperson is assigned to an exclusive area in
which to sell the company’s full line of products or services in which type of
sales force structure?
a) Territorial sales force
b) Product sales force
c) Customer sales force
d) Hybrid sales force
15. ____ is screening new-product ideas in order to spot
good ideas and drop poor ones as soon as possible.
a) Idea generation
b) Concept development and testing
c) Idea screening
d) Brainstorming
16. Advertisements are required for __________?
a)Boosting the production levels
b)Motivating the employees
c)Boosting the sales
d)All of these
17. For effective selling, salesman should be which of the
following ______?
a)pushy
b)aggressive
c)timid
d)calmness
18. Customer Loyalty means _________?
a)shifting of customers from one bank to another
b)customers banking with one bank exclusively
c)customers returning lost items
d)customers giving gifts to banks
19. Rural Marketing involves ________?
a)selling to farmers and agriculturalists
b)selling to rural households
c)selling to rural industries
d)All the above
20. Which is the Four C’s of marketing?
a)customer, cost, communication, convenience
b)corporate, cost, communication, convenience
c)consumer, cost, communication, convenience
d)competition, cost, communication, convenience
ANSWERS:
1.
|
c
|
9.
|
c
|
17.
|
b
|
2.
|
c
|
10.
|
b
|
18.
|
b
|
3.
|
b
|
11.
|
b
|
19.
|
d
|
4.
|
d
|
12.
|
a
|
20.
|
c
|
5.
|
b
|
13.
|
c
|
|
|
6.
|
a
|
14.
|
a
|
|
|
7.
|
b
|
15.
|
c
|
|
|
8.
|
a
|
16.
|
d
|
|
|
