1.)Digital Marketing means ____________?
a)Marketing of digital instruments
b)Marketing through Advertisements
c)Marketing through Internet and Telephones
d)Both b & c
2.) Difference between Direct and Indirect Marketing
is_______?
a)Direct marketing is to banks employees, while Indirect is
to outsiders
b)Direct marketing is to outsider, while Indirect is to bank
employees
c)Direct Marketing is to Bank’s owner, Insiders is to
outsiders
d)Direct Marketing is to other Bank’s employees, Indirect s
outsiders
3.) The most logical budget setting method is found in the
list below. Which is it?
(a) Affordable method
(b) Percentage-of-Sales method
(c) Competitive-parity method
(d) Objective-and-task method
4.)One common misuse of marketing research findings in
contemporary business is the tendency for marketing research to _______?
(a) become a vehicle for pitching the sponsor’s products
(b) become a vehicle for discriminating in the marketplace
(c) become a means for raising prices
(d) become a means for unfair competition
5.)A ‘Buyers’ Market’ means _______?
a)buyers are also sellers
b)sellers are also buyers
c)there are no sellers
d)supply exceeds demand
6.)Market share analysis helps to track _________?
a)Share price movements
b)percentage share of business
c)pricing strategy for share values
d)All of these
7.)Marketing in Banks is required for _________?
a)Getting new customers
b)Retaining existing customers
c)Lending
d)Accepting of deposits
e)All of these
8.)Safe deposit locker can be canvassed among
a)Persons below poverty line
b)All existing account holders
c)ATM cardholders
d)Students
9.)EMI can be a marketing tool if
a.)It is very high
b)EMI is increasing
c)It is very low
d)It is a flat rate
10.)Banks sell insurance for:
a)Earning more profits
b)Increasing loans
c)Increasing deposits
d)Taking over insurance companies
11.)The sales process begins with
a)Customer identification
b)Sales presentation
c)Lead generation
d)Sales closure
12.)Service marketing is the same as __________
a.Transaction marketing
b.Relationship marketing
c.Internal marketing
d.Outdoor marketing
13.)Good marketing requires one of the following_________
a.Proper planning
b.Good team work
c.Good communication skills
d. Knowledge of products
14.)Marketing in banks is a necessity today, due to ________
a. Liberalisation
b.Nationalisation
c.Fashion
d.Urbanisation
15.)Marketing is influenced by ___________
a.Product demand
b.Public taste
c.Buyer behaviour
d.Brand image
e.All of the above
16.)Market share means _______________
a.Share market
b.Share prices
c.IPOs
d.Scope for marketing
e.Share fo business among peers
17.)Marketing helps in ___________
a. Boosting production
b. Getting new clients
c. Interacting with strangers
d. All of these
18.) A DSA (Direct
Selling Agent) is one _____________
a. Who sells through the interenet
b. Who sells direct to the client
c. Who works on the bank counters
d. Who works in bank office setup
19.) Selling is ___________________
a. Different from marketing
b. A sub-function of marketing
c. Same as marketing
d.None of these
20.) A ‘Lead’ in
marketing jargon, means ____________
a. A metal
b. A leash
c. A likely consumer
d. A team leader
ANSWERS:
1.
|
c
|
9.
|
c
|
17.
|
d
|
2.
|
a
|
10.
|
a
|
18.
|
b
|
3.
|
d
|
11.
|
c
|
19.
|
d
|
4.
|
a
|
12.
|
b
|
20.
|
c
|
5.
|
d
|
13.
|
b
|
|
|
6.
|
b
|
14.
|
a
|
|
|
7.
|
e
|
15.
|
e
|
|
|
8.
|
b
|
16.
|
e
|
|
|
