1. Costs that do not vary with production or sales levels
are called _____?
(a) fixed costs
(b) variable costs
(c) standard costs
(d) independent costs
2. The advantages of audience selectivity, no ad competition
and personalization apply to which type of media?
(a) Newspapers
(b) Television
(c) Direct Mail
(d) Radio
3. If your company were to make a product such as a suit of
clothes and sold that product to a retailer, your company would have sold to
the _______market?
(a) reseller
(b) business
(c) government
(d) service
4. The shrinking of distances due to technological advance
such as computer and fax connections by telephone, are one characteristic of
what new challenge to marketing?
(a) Rapid globalization
(b) The changing world economy
(c) The call for more socially responsible marketing
(d) The micro-chip revolution
5. The goal of the marketing logistics system should be to
provide ______?
(a) a targeted level of promotional support.
(b) a targeted level of customer service at the least cost.
(c) a targeted level of transportation expense ratio.
(d) a targeted level of field support.
6. The practice of going after a large share of a smaller
market or subsets of a few markets is called _____?
(a) undifferentiated marketing
(b) differentiated marketing
(c) concentrated marketing
(d) turbo marketing
7.What are the 4 P’s in Marketing?
a)purpose, place, product and promotion
b)person, place, product and promotion
c)price, place, product and promotion
d)person, price, product and promotion
8.Relationship selling means __________?
a)Cross selling
b)Selling to
relatives
c)telemarketing
d)preparing a list of products to sell for customers
9. Credit cards are used for ________?
a)Cash withdrawals
b)Purchase of air tickets
c)Purchase of consumable items from retail outlets
d)All of these
10.Marketing is successful when __________?
a)Demand exceeds supply
b)Salesman are effectively trained
c)Supply exceeds demand
d)a company sell products
at lower price
11. A prospect means __________?
a)a person who is working in a bank/financial institution
b)details of a company
c)a likely buyer
d)head of an financial institution
12. NRI is an easy target for effective marketing because
_________?
a)he likes Indian goods
b)he is easily approachable
c)it is cheaper to contact NRISs
d)there are special products designed for NRIs
13.Study of marketing environment means ______________?
a)study of company’s markets, customers and competitors
b)study of economic environment
c)study of current trends
d)All of these
14. A Market plan includes __________?
a)market objectives
b)market
research
c)pricing strategy
d)situation analysis
e)All of these
15.Customization is useful for ______?
a)motivating the sales force
b)to add variety in marketing
c)value added service
d)pleasing target customers
16.Telemarketing campaigns are resorted to ________?
a)avoid cold calls
b)avoid buyer
resistance
c)avoid seller
inhibitions
d)reaching a wider audience
17. Customer Retention means ___________?
a) retaining the customers at the Bank for the full day
b)quick disposal
c)customers dealing with the same bank for long time
d)better standards
18.The Traditional Marketing style involves __________?
a)Telemarketing
b)Direct Marketing
c)Indirect Marketing
d)Digital Marketing
19.Which is the technique used for effective marketing
planning?
a)psychological tools for marketing
b)goal oriented
c)marketing research
d)physical distribution
e)All the above
20. ‘Niche’ Market means __________?
a) a free market
b)a social market
c)equity market
d)capital market
e)a specified market
for the target group
ANSWERS:
1.
|
a
|
9.
|
d
|
17.
|
b
|
2.
|
c
|
10.
|
c
|
18.
|
c
|
3.
|
a
|
11.
|
c
|
19.
|
e
|
4.
|
a
|
12.
|
a
|
20.
|
e
|
5.
|
b
|
13.
|
d
|
|
|
6.
|
c
|
14.
|
e
|
|
|
7.
|
c
|
15.
|
b
|
|
|
8.
|
a
|
16.
|
d
|
|
|
