Q.1) Marketing decisions are very critical because
a) Helps in achievement of markeing objective
b) Success of enterprise depends on it
c) ) Only a and b
d) Purchase depends on it
Answer: c
Q.2) Relationship marketing means?
a) selling to relatives
b) Selling by relatives
c) After sales service
d) Ceoss selling
Answer: c
Q.3) Closing the sales means?
a) Close down marketing functions
b) Stop selling
c) Successful completion of call
d) All of these
Answer: c
Q.4) Which business strategy seems to be good for long run?
a) To increase sales
b) To give more profit
c) To increase price
d) To increase profit margin
Answer: a
Q.5) Which of the following is a type of decision?
a) Major
b) Minor
c) Routine
d) Rare
e) All of the Above
Answer: e
Q.6) Marketing Planning helps to minimise future
uncertainties because?
a) Future is uncertain
b) Future is bright
c) Future is Dark
d) Future is vast
Answer: a
Q.7) Public relation is?
a) Part of customer service
b) Part of marketing
c) Part of image building
d) All of the above
Answer: d
Q.8) Promotion of marketing means?
a) Passing an exam
b) Elevation from one grade to another
c) Selling the products through various means
d) Selling the product in specific area
Answer: c
Q.9) Short term planning focusses on?
a) Functional Plans
b) Long term objectives
c) Specific oals
d) Both a and c
Answer: d
Q.10) Which factor is/are responsible for Effective Market
Segmentation?
a) Measurability
b) Easy Accessibility
c) Sustainability
d) All of the above
Answer: d
Q.11) Sales stands for :
a) Marketing the Goods
b) Transfer of Goods & Services for Consideration
c) Sale of Prodiuct
d) Production of revenue
Answer: b
Q.12) Which method is useful for forecasting of a new
product?
a) Social Test
b) Market Test
c) Product Test
d) License Test
Answer: b
Q.13) ……. helps in process of Production
a) Production Facilities and Equipments
b) Material
c) Supplies
d) Raw material
Answer: a
Q.14) Modern method of marketing includes?
a) Publicity on Net
b) Advertise on net
c) Soliciting business through e-mail
d) All of the Above
Answer: d
Q.15) Good public relations indicate ?
a) Improved Marketing Skills
b) Improved Brand Image
c) Improved Customer Service
d) All of the Above
Answer: d
Q.16) Outsourcing means service rendered by ?
a) Outside agencies
b) Other departments of the company
c) employees other than sales person
d) Marketing Department
Answer: a
Q.17) Which of the following is not a work of marketing?
a) Grading
b) Packaging
c) Pricing
d) Accounting
Answer: d
Q.18) Demand consist of?
a) Want or need
b) Willingness to spend
c) Resource to purchase
d) All of the Above
Answer: d
Q.19) Which of the following is not a product of bank?
a) Demat Account
b) Bank Building
c) Auto Loan
d) Home Loan
Answer: b
Q.20) Value added Services means?
a) Costlier Products
b) Larger number of products
c) Additional Services
d) At par services
