1. Which one of the following is not a target group for
saving accounts ?
a. Salaried persons
b. Loss making companies
c. Doctors
2. Target group for home loans is
a. Existing creditors
b. Persons having no house of their own
c. Persons having one or more than one house
d. Builders
3. Digital marketing is similar to
a. Online marketing
b. Cold calling
c. Web designing
d. Market for cast
4. Full form of DSA is _________
a. Delivery Staff Agency
b. Direct Selling Agency
c. Distributors and Supply Agency
d. Driving Sales Ahead
5. Direct Marketing means ___________
a. Advertisements
b. Banners
c. Face-to-face selling
d. Selling by all staff
6. Web marketing involves ___________
a. Selling web cameras
b. Web advertisements
c. E-mail chatting
d. Browsing the web
7. The ultimate aim of Marketing is to provide__________
a. More business to the Company
b. More profit
c. More staff
d. More production
8. Selling Process includes ______________
a. Publicity
b. Lead generation
c. Cross-country contacts
d. Product Designing
9. Market share means ___________
a. Paid up capital
b. Shares held by employees
c. Share of business volume as compared to other companies
d. Share price of the company quoted in the market
10. “Benchmark” means _________
a. Benches for customers to sit
b. Benches for salesmen to sit
c. Products displayed on a bench
d. Set standards
11. A call centre is ______________
a. A meeting place for DSAs
b. A training centre for DSAs
c. A meeting place for customers
d. Data cnetre
e. A back office set up where customer queries are answered
12. The sequence of a sales process is _____________
a. Lead generation, call, presentation & sale
b. Sale, presentation, Lead generation & call
c. Presentation, Lead generation, Sale & Call
d. Lead generation, Call, Sale & Presentation
13. ‘value –added services’ means _____________
a. Better value at a premium
b. Costlier services
c. Additional services
d. Bettr value at a discount
14. To ‘Close a Call’ means _________
a. Te end the conversation
b. To put the phone down
c. To close the doors
d. To clinch the sale
15. Bancassurance means ___________
a. Banks promissing to give loans
b. Bank promissing to pay interest
c. Banks selling insurance products
d. Assurance to repay loans
16. The target gorup fro agricultural loan is ________
a. Any farmer
b. Farm labourers
c. Any individual dealing in agricultural or related
activity
d. Farmers’ soceities
17. The target group for credit card is _____________
a. Existing cardholders
b. All graduates
c. All minors
d. Individuals with taxable income
18. A ‘Target Group’ means ____________
a. A group of sellers
b. A group of buyers
c. A group of products
d. A group of person to whom sales should be focused
ANSWERS:
1.
|
b
|
9.
|
c
|
17.
|
d
|
2.
|
b
|
10.
|
d
|
18.
|
d
|
3.
|
a
|
11.
|
e
|
|
|
4.
|
b
|
12.
|
a
|
|
|
5.
|
c
|
13.
|
c
|
|
|
6.
|
b
|
14.
|
d
|
|
|
7.
|
a
|
15.
|
c
|
|
|
8.
|
b
|
16.
|
c
|
|
|
